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Bob Wright says Wendy's traded ingredient quality for cost savings and has hired a former McDonald's executive as its new marketing chief
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Wendy's $WEN chief executive Bob Wright outlined a five-point turnaround strategy on Monday, saying the burger chain sacrificed ingredient quality for cost savings and became too dependent on discounts — factors he said contributed to Wendy's losing its long-held position as the country's second-largest burger chain by U.S. sales.
Wright told The Wall Street Journal that Burger King seized that position by overhauling its Whopper sandwich and modernizing its restaurant fleet. "We have made some decisions around quality that were rooted in efficiency and cost savings," Wright said. "We have let our value equation erode."
