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Wendy's CEO Bob Wright outlines turnaround plan after losing No. 2 rank
Bob Wright says Wendy's traded ingredient quality for cost savings and has hired a former McDonald's executive as its new marketing chief
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forbes.com
Wendy's CEO Admits Chain Didn’t Prioritize Food Quality
Wendy's CEO admits the food isn’t as good as it used to be—after falling to No. 3 among the nation’s burger chains.
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qz.com
Wendy's CEO Bob Wright outlines turnaround plan after losing No. 2 rank
Bob Wright says Wendy's traded ingredient quality for cost savings and has hired a former McDonald's executive as its new marketing chief