Meta’s Ray-Ban smart glasses have officially crossed the threshold from tech curiosity to mass-market product. With more than 7 million pairs sold in 2025, the device now commands over 80% of the global smart glasses market. That figure is more than three times the total units moved in 2023 and 2024 combined.
The glasses look like regular Ray-Bans. They also happen to have a camera, open-ear speakers, and Meta’s AI assistant baked in.
The numbers behind the breakout
EssilorLuxottica, the eyewear giant partnering with Meta on the product, reported that smart glasses revenue nearly doubled year-over-year by Q2 2026.
Mark Zuckerberg has called smart glasses one of the fastest-growing categories in consumer electronics history.
