As the girl-group renaissance continues globally, K-pop giant Hybe is ready to add a strong new entry into the mix — Tuide.
The seven-member group, hailing from Hybe’s new girl group-centric sub-label ABD, officially debuted Monday (Aug. 24) with their first EP, Tune & Play, led by the single “Sun Kiss.” The young group, with members ranging in age from 15 to 19, uses the album to introduce their signature sound as a group, Soultronic — a genre that mixes soulful R&B vocals with electronic music.
Tuide, whose name was inspired by the phrase “turn the tide,” is comprised of seven members — Seohee, Seoyeon, Elena, Jia, Saki, Seah and Yi Hani — and serves as ABD’s first group. The label is led by Jiwon No, the former head of artist planning at another Hybe label, Pledis Entertainment, known for groups such as Seventeen and TWS. Sung Soo Han, the head of Pledis, known as the master professional, has led the group’s overall production for music, visual concepts and their performances.
With Tuide, it feels like a new generation of K-pop is emerging — the world of K-pop is separated by years-long generations of groups that debuted in the same several years span. The group is already polished, global-facing and poised to take up the mantle of popular girl groups before them.
