TUIDE, HYBE’s first act from its new girl-group label ABD, debuted Monday in Seoul with the EP TUNE & PLAY and the stated goal of becoming 2026’s top new act. The seven members are Seohee, Seoyeon, Elena, Jia, Saki, Seah and Yi Hani. The group calls its music soultronic, blending soul and electronic sounds. Its debut is backed by a monthlong SUN KISS music video campaign at Shinsegae Square and in-store announcements.
K-pop girl group TUIDE members, from left, Seah, Elena, Seoyeon, Jia, Seohee, Saki and Yi Hani, pose during a media showcase for the group's debut EP "TUNE & PLAY" at YES24 Live Hall in Seoul's Gwangjin District, Monday. Yonhap
TUIDE, the first act from ABD, a new HYBE subsidiary dedicated to girl groups, made its debut Monday with the EP "TUNE & PLAY," arriving with the stated ambition of becoming 2026's top new act.
The seven-member group is made up of Seohee, Seoyeon, Elena, Jia, Saki, Seah and Yi Hani. Its name comes from the phrase "tune the tide," reflecting what the members describe as their intent to steer the currents of the music scene themselves.
The group met with reporters Monday at YES24 Live Hall in Seoul's Gwangjin District, where the members introduced the album and spoke about their debut. They showed little sign of nerves, greeting the press in bright, assured voices.
