Genesis COO Ted Mengiste said the brand works with a startup mindset while leveraging Hyundai's resources, including a massive manufacturing network.
Genesis wants to move like a startup. Hyundai gives it the muscle to scale like an auto giant.
By
Lloyd Lee
You're currently following this author!
Want to unfollow? Unsubscribe via the link in your email.
The South Korean automaker wants to keep going by ramping up production at a new $7.6 billion plant in Georgia to capture more…
SAN FRANCISCO — Genesis will shore up profitability against tariffs from the United States by deepening engineering and…
La storia di Genesis, il marchio premium del Gruppo Hyundai, inizia esattamente dieci anni fa visto che l'annuncio della sua…
The Genesis GV90 puts the brand in the same company as the Cadillac Escalade IQ, the Mercedes-Maybach EQS SUV, and the Lucid…
Genesis is moving production of its GV70 SUV back to Korea, temporarily putting a hold on its US manufacturing footprint to make…
Hyundai’s Genesis premium subsidiary’s attempt to win sales in Europe has stalled. Its second attempt looks challenged as it…
This is the first-ever hybrid vehicle from Genesis
