Genesis will deepen engineering and manufacturing ties with Hyundai Motor Group to protect profitability from U.S. tariffs in San Francisco on Thursday local time. Hyundai Motor CEO Jose Munoz said the group is expanding shared savings across engineering, manufacturing, design, production, supplier contracts and distribution. Genesis is also using the GV90 launch to support its U.S. expansion, where it has sold more than 454,000 vehicles through July.
Hyundai Motor CEO Jose Munoz, third from left, speaks during a press conference at the Palace of Fine Arts in San Francisco, Thursday (local time). Courtesy of Genesis
SAN FRANCISCO — Genesis will shore up profitability against tariffs from the United States by deepening engineering and manufacturing ties with Hyundai Motor Group, key executives from the Korean auto brand said Thursday (local time).
Hyundai Motor CEO Jose Munoz pointed to what he described as long-running technical cost reduction programs, which he said allow the group’s auto brands — Hyundai Motor, Kia and Genesis — to standardize parts and improve quality while lowering expenses at the same time.
Munoz outlined a broad list of areas where the carmakers are pursuing shared savings — engineering, manufacturing, design, production, supplier contracts and distribution.
