Korea is becoming a test bed for chauffeur-driven luxury cars as Genesis, Mercedes-Benz and BMW prepare new flagship models for corporate executives and business owners. The competition is set to intensify in the second half of this year with the Genesis GV90, the facelifted Mercedes-Benz S-Class and BMW 7 Series. Demand for high-end vehicles is expanding beyond mainstream segments, especially in the premium rear-seat market.
Genesis GV90 high-end electric SUV / Courtesy of Genesis
Korea is emerging as a key test bed for the global chauffeur-driven luxury vehicle market, as Mercedes-Benz, BMW and Genesis prepare to go head-to-head with flagship models targeting corporate executives and business owners.
The competition is set to intensify in the second half of this year with the launch of the Genesis GV90, the latest Mercedes-Benz S-Class and BMW's 7 Series.
The luxury lineup reflects a major shift in Korea's automotive market where demand for high-end vehicles is expanding beyond mainstream and entry-level segments to some of the world's most expensive cars.
