The problem I kept running into
Every big social platform out there — Instagram, Snapchat, TikTok — was designed somewhere else, for someone else's network conditions, someone else's phone specs, someone else's creator economy. India has 800M+ internet users, but very few platforms are actually built around how Indians use their phones: patchy networks, budget Android devices, and a creator base that's mostly locked out of visibility on algorithm-heavy global apps.
That gap is why I built NIVO — a social platform designed from the ground up for India's mobile-first audience.
What NIVO actually does
NIVO brings together the core things people expect from a modern social app, but tuned for lightweight performance and local relevance:
