Google’s Nano Banana image-generation model, officially known as Gemini 2.5 Flash Image, has fueled global momentum for the Gemini app since launching last month. But in India, it has taken on a creative life of its own, with retro portraits and local trends going viral — even as privacy and safety concerns begin to emerge.
India has emerged as the No. 1 country in terms of Nano Banana usage for now, according to David Sharon, multimodal generation lead for Gemini Apps at Google DeepMind, who spoke at a media session this week. The model’s popularity has propelled the Gemini app to the top of the free app charts on both the App Store and Google Play in India. The app has also climbed to the top of global app stores’ charts, according to Appfigures.
Given India’s scale — the world’s second-largest smartphone market and second-biggest online population after China — it is no surprise the country is leading in adoption. But what is catching Google’s attention is not just how many people are using Nano Banana, it is how: Millions of Indians are engaging with the AI model in ways that are uniquely local, highly creative, and in some cases, completely unexpected.
One of the standout trends is Indians using Nano Banana to re-create retro looks inspired by 1990s Bollywood, imagining how they might have appeared during that era, complete with period-specific fashion, hairstyles, and makeup. This trend is local to India, Sharon told reporters.
