Nvidia is in discussions with Perplexity AI about a licensing agreement that could value the AI-powered search startup at over $30 billion.

If the deal closes at that figure, it would represent a roughly 57x jump from Perplexity’s approximately $520 million valuation during its Series B round in January 2024.

From early bet to heavyweight partnership

Nvidia’s connection to Perplexity isn’t new. The chipmaker participated in Perplexity’s Series B round, which raised $73.6 million at a valuation of roughly $520 million.

Beyond capital, Nvidia has provided technical resources to Perplexity through its NVIDIA Inception program, which gives AI startups access to hardware, software tools, and go-to-market support.