Nvidia is discussing a possible investment in Perplexity as part of a funding round that could value the AI search startup at more than $30 billion.If completed, the deal would give Nvidia a bigger role in the growing AI application market, adding to its position as a leading supplier of AI chips and computing infrastructure used to develop artificial intelligence systems.The potential deal would also mark a significant rise in Perplexity’s valuation. The company was valued at around $20 billion in its previous funding round. The latest discussions come as Perplexity’s AI revenue growth has accelerated and major technology companies and investors continue to place large bets on artificial intelligence startups.Key Highlights Nvidia discusses investment in Perplexity at over $30 billion valuation Perplexity annualized revenue climbs above $750 million in 2026 Nvidia expands investments across the growing AI application marketPerplexity Sees Sharp Rise in RevenuePerplexity’s annualized revenue has climbed above $750 million, compared with less than $250 million at the start of 2026, The Information reported. The growth shows that more users and businesses are paying for AI-powered search and other services offered by the company.One of the products helping drive this growth is Perplexity Computer, a cloud-based AI agent that can carry out tasks on a user’s computer. The product is part of a broader move in the AI industry toward tools that can complete tasks instead of simply answering questions or generating content.Perplexity has built its business by combining traditional web search with AI-generated responses. This approach has helped the company attract users looking for a different way to find and understand information online.The company is competing with established search businesses as well as a growing number of AI firms developing similar tools. The strong increase in revenue has nevertheless helped Perplexity attract attention from some of the biggest names in the technology and investment sectors.Neither Nvidia nor Perplexity has confirmed the reported investment. Perplexity declined to comment, while Nvidia did not immediately respond to Reuters’ request for comment.Nvidia Expands Its AI Investment PushFor Nvidia, investing in Perplexity would be another step in its effort to build relationships across the AI industry. The company has benefited enormously from demand for its processors, which are used by technology companies to train and run advanced AI models.Nvidia has also been investing in AI companies and supporting startups developing new applications. A stake in Perplexity could give Nvidia closer ties to a company that is building products directly for consumers and businesses.Perplexity has already attracted major technology partners. Earlier this year, the startup signed a $750 million agreement with Microsoft to use its Azure cloud services, according to a Bloomberg report cited by Reuters. The partnership gives Perplexity access to the cloud computing infrastructure it needs as its services grow.The startup has also received backing from investors including Amazon founder Jeff Bezos and Japan’s SoftBank Group. Their involvement reflects the strong investor interest in companies that could become major players in the next phase of the AI market.Perplexity CEO Aravind Srinivas has said the company plans to go public in 2028, regardless of how other major AI companies perform in the stock market. A new funding round at a valuation above $30 billion would give the company more capital to expand its products and business ahead of a possible listing.Also Read: Samsung Shares Slide 8% as Record Payout Plan Disappoints InvestorsIf the investment goes ahead, it would be another sign of how quickly AI companies are attracting large amounts of capital. For Perplexity, Nvidia’s backing could provide additional resources as it expands its search and AI-agent products. For Nvidia, the investment would show that its ambitions in AI extend beyond supplying the chips that power the technology to backing companies that are building products around it.