For years now, Indian weddings have only had one undisputed main character: the bride, obviously. Not the groom, even though he might have been deluded into believing that with the horse, the baraat, and the fanfare, he too matters on the day. Not the bridesmaids. Not the mother of the bride. And certainly not the cousin who spent six months perfecting her dance performance.
At her wedding, the bride is the sun around whom the whole “wedding universe” revolves. And nobody does the spectacle like South Asians anyway. The big fat Indian wedding is a multi-day, multiple outfit, multiple look extravaganza. That is why Bridal beauty is not a wedding sub-category in India, it is a whole industry of its own.That’s why M.A.Cs latest bridal campaign “Forever in M.A.C.” feels surprisingly refreshing. Instead of treating the bride as the only person worthy of a moment of glamour, the campaign includes the whole bridal party. The mother gets her due and so do the bridesmaids. But M.A.C’s most revolutionary act is letting the groom enter the beauty conversation.
Yes, you read that correctly. M.A.C’s new campaign put makeup on the Indian groom. Someone alert the authorities.
Also read: Tom Alter deserved a better curtain call. Dial 1975 was not it
