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MAC’s new campaign puts makeup on the Indian groom. Someone alert the authorities

For years, the beauty marketing around weddings has assumed that beauty begins and ends with the bride. Everyone else is an accessory. But that idea feels outdated now.

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sabato 22 agosto 2026·theprint.in
MAC’s new campaign puts makeup on the Indian groom. Someone alert the authorities
For years, the beauty marketing around weddings has assumed that beauty begins and ends with the bride. Everyone else is an accessory. But that idea feels outdated now.