Laud Beauty owner, Jeri Mookana, spent more than a decade building brands, shaping consumer experiences and working in the fast-paced world of e-commerce.

Jerminah “Jeri” Mookana spent more than a decade building brands, shaping consumer experiences and working in the fast-paced world of e-commerce.

But it was a much more personal connection to beauty that eventually led her to build something of her own.

Mookana’s late aunt had a deep appreciation for organic beauty and thoughtful self-care.

Her interest in what went into beauty products and the rituals surrounding them stayed with Mookana long after.