Founder of MajesticRoobee, Jonathan Peace, has called for greater support for locally owned beauty brands, highlighting the challenges faced by entrepreneurs operating in Nigeria’s beauty and fragrance industry.
Speaking at a business forum in Abuja, Peace said rising production costs, dependence on imported fragrance ingredients, and exchange rate volatility continue to place significant pressure on local manufacturers.
She also identified negative perceptions about Nigerian-made products as a major obstacle confronting women-owned beauty businesses.
According to her, many local brands are producing high-quality products that can compete favourably with international alternatives but often struggle to gain the same level of consumer confidence and support.
“There is still a belief among some consumers that Nigerian-made products are inferior. We are proving that local brands can compete with international standards,” she said.
