Nigeria’s indigenous fragrance and body care brand, Majestic Roobee, has launched Abuja’s first experiential perfume studio, introducing a bespoke fragrance destination where customers can create personalised perfumes using natural ingredients, premium fragrance oils and essential oils in a relaxing wellness environment.

The initiative marks a significant milestone in Nigeria’s growing beauty and lifestyle industry, offering consumers an immersive experience that combines creativity, self-expression and wellness while promoting the use of safe, skin-friendly fragrance ingredients.

Speaking at the unveiling of the studio in Abuja, Founder and Chief Executive Officer of Majestic Roobee, Jonathan Peace, described the project as a deliberate effort to transform the traditional perfume-buying experience into an interactive journey that allows customers to discover and design fragrances that reflect their individual personalities.

She explained that the company, which has operated for more than six years, conceived the perfume studio to meet the increasing demand for premium, personalised fragrance experiences while encouraging the use of natural ingredients that are safe for the human body.The launch attracted beauty enthusiasts, entrepreneurs, influencers and fragrance lovers, many of whom expressed excitement over what they described as a first-of-its-kind concept in Abuja.