Lauren SamsFin editor, deputy editor AFR Magazine and fashion editorJul 1, 2026 – 5.00amThe founder of Wrinkles Schminkles, an Australian beauty brand, has exited the company after it was acquired by Avenir Collective.Gabrielle Requena, a former management consultant who also spent time at eBay, launched Wrinkles Schminkles in 2014 after noticing a gap in the market for a functional product to target lines and ageing.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
A beauty brand’s rise from niche patch to eight-figure exit
Avenir Collective has bought Wrinkles Schminkles in an eight-figure deal after its founder Gabrielle Requena scaled the business across three countries.
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