After the successful sale of Naturium and Phlur, The Center is exploring deal options for Saltair, the body care brand it launched in partnership with Iskra Lawrence, the U.S.-based British model and influencer with more than 5 million followers on Instagram.
According to industry sources, the beauty brand has tapped investment bank Raymond James to carry out the process and initial bids are due soon. Saltair’s sales are expected to be in the region of $150 million for 2026 as a whole.
A representative for The Center declined to comment on the deal process.
Launched in 2022, Saltair is now available at a number of retailers including Target, Ulta Beauty and Amazon. Bestsellers include its Serum Body Washes, 5% AHA Deodorant Serums and Nourishing Body Oil — each formulated with ingredients such as niacinamide, squalane and glycolic acid. Price points range from $12 to $26.
Last year Rachel Shelowitz was named chief executive officer and Erin Sale chief marketing officer of Saltair as it looked to bolster its C-suite. Shelowitz was most previously CEO of Lawless Beauty, where she oversaw its expansion into Sephora. Prior to her appointment, Sale served as chief marketing officer at Murad Skincare.
