Lauren SamsFin editor, deputy editor AFR Magazine and fashion editorJul 2, 2026 – 10.05amAvenir Collective has bought Wrinkles Schminkles in an eight-figure deal after its founder Gabrielle Requena scaled the business across three countries.Gabrielle Requena, a former management consultant who also spent time at eBay, launched Wrinkles Schminkles in 2014 after noticing a gap in the market for a functional product to target lines and ageing.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Shark Tank rejection to eight-figure exit for Australian beauty brand
Avenir Collective has bought Wrinkles Schminkles after its founder Gabrielle Requena scaled the business across three countries.
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