Prices for some back-to-school supplies are up this year.That, and rising prices for other essentials like groceries and gas, have parents and other caregivers paring back their back-to-school lists. This could have implications for the all-important holiday shopping season.The global management consultancy firm Kearney surveyed a thousand consumers earlier this month and found that shoppers aren’t just turning to cheaper brands — they’re also just buying less, and cutting out non-essentials. “Sporting good equipment that they used last year – they’re going to try to get one more season out of it,” said Katherine Black, a partner at Kearney.Black said nearly a third of households who said they were financially stressed expect to spend significantly less this holiday season. Liz Pancotti, vice president at Groundwork Collaborative, said she’ll be watching to see if consumers cut back on Halloween.“Are they having kids do it yourself with a sheet and cutting a couple holes out or are they buying a costume?” she said.Pancotti said parents may turn to credit for holiday shopping, or look for early deals.Alex Milovic, a professor of practice in sales and marketing at Marquette University, said it will not be a banner year.“Maybe instead of… two big gifts, maybe it’s one big gift and a couple smallers,” he said.That’s partly because of inflation. Milovic said after consumers pay for gas, groceries and utilities, they won’t have as much to spend on the holidays.
"Back to school" on a budget
Many families are spending less on school supplies this year by buying cheaper brands or fewer items overall. Retail analysts are worried about what this will mean for the holiday shopping season.








