Starting Monday, tens of millions of ChatGPT users across Europe will see adverts inside their conversations with the chatbot for the first time, as OpenAI rolls out its recently launched advertising programme to its largest market yet.
The company is extending ChatGPT Ads to 31 European countries from 24 August, and the rollout brings the total up to 40 markets.
OpenAI began testing ads in the US in February, then extended the programme through the year to Canada, Australia, New Zealand, the UK, Mexico, Brazil, Japan and South Korea.
Ads will only show up on ChatGPT's Free and Go plans, the cheapest tiers, while Plus, Pro and Enterprise subscribers will not see any. The move gives European marketers "a new way to reach people while they are actively exploring, comparing, and making decisions," the company said in a statement.
Ads in chatbots?
