The rapidly growing indoor fitness competition gives athletes a standardized challenge while offering a crucial lifeline to a traditional gym sector battered by shifting consumer habits and a flawed business model
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Hyrox, a grueling indoor race that combines running with strength exercises, is surging in popularity in China, drawing thousands of participants and a growing roster of corporate sponsors while giving the country’s battered gym industry a new way to attract customers.
China’s millennials have taken up the hardcore fitness activity in huge numbers. Now, they’re pushing their aging parents to join…
Launched in 2017, sporting newcomer targets place in 2032 Games, as world champion Alyssa McElheny secures life-changing Adidas…
Online tribes spring up around high-intensity events such as Hyrox as fitness becomes more social
Organizer targets major Asia-Pacific cities for sports tourism
Der Fitness-Wettkampf Hyrox, eine Kombination aus Laufen und Krafttraining, hat sich binnen weniger Jahren zu einem globalen…
The $270 million event lets everyone buy into the fantasy of being an elite athlete.
Nation's running boom key driver
