Visitors check out On Holding sportswear during a recent expo in Shanghai. CHINA DAILY

The growing love of running in the country is helping sustain growth for global sportswear brands, even as the industry's fastest-growing players begin to lose momentum after several years of explosive expansion.

Swiss premium sportswear maker On Holding AG became the latest example after reporting global second-quarter revenue growth of 13.5 percent to 850.3 million Swiss francs ($1.04 billion), its slowest pace since 2024.

Investors erased nearly a fifth off the company's share price after the Aug 11 earnings release as concerns mounted that one of the sector's highest-growth brands is entering a more mature phase.

The slowdown contrasts with continued strength in China, where demand for premium running shoes has remained resilient.