Prime Video has unveiled a landmark $2 billion-plus investment plan in Latin American entertainment spanning 2027 to 2030 in a concerted bid to increase viewership and engagement.
The move comes in what is considered the second fastest growing region for streaming in the world, with Netflix the clear frontrunner.
At an inaugural showcase event in Mexico City led by top execs, the streaming giant announced a massive commitment that entails doubling its original local programming by 2030, expanding its live sports coverage, digital stores and local creative infrastructure across Mexico, Brazil, Argentina, Colombia and Chile.
It also plans to grow third-party streaming subscriptions, rentals and purchases to six new territories – Costa Rica, Dominican Republic, Guatemala, Paraguay, Peru and Argentina – which will not require a Prime membership to purchase or subscribe.
Furthermore, it is also investing in behind-the-camera crew training via programs like “Brasil no Set” and a new physical/post-production skills initiative with Mexico’s SAE Institute.
