The investment spans original programming and live sports across the region—with more than 25 new titles coming in 2027 alone.
Written by Emily Murray
4 min read
Jassy discussed Prime Video's momentum during a recent Q&A with shareholders, pointing to original films, live sports, and streaming partnerships.
Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking. This is our story.










