Australian wine company Treasury Wine Estates (TWE) will continue to deepen its focus on the Chinese market as its flagship Penfolds brand gains momentum, with executives describing China as a key growth engine in the company's long-term global strategy.
The Melbourne-headquartered group reported earnings before interest and taxes (EBIT) of A$492.3 million ($347.56 million) for its 2026 fiscal year ending June 30, exceeding the upper end of its guidance range of A$480 million to A$490 million, according to the company's annual results released last week.
The performance was supported by strong global sales of its core brands, particularly Penfolds, whose sales in the Chinese mainland market rose 34.7 percent during the fiscal year.
"Fiscal 2026 was a year of proactive transformation and profound change for TWE," said Sam Fischer, the group's CEO, adding that the company had made substantial progress in reshaping its business structure and laying foundations for long-term growth.
Fischer said global consumer sales, led by the Chinese market, showed particularly encouraging performance, reflecting the group's continued market execution and strengthening brand demand.







