Jun 4, 2026 – 11.08amPenfolds owner Treasury Wine Estates will narrow its focus to just 10 key brands, invest in lighter styles and zero and low-alcohol wines, and review its struggling business in the United States, in a bid to turn around its flagging profitability.Chief executive Sam Fischer said the strategic review of the Americas operations, which includes the high-end Daou label, could result in the sale of some assets.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Treasury Wine to slash brand portfolio, review US business
The owner of Penfolds will also direct more investment to developing its zero and low-alcohol ranges amid shifting consumer tastes.









