Updated May 27, 2026 – 10.31am, first published at 9.55amEndeavour Group’s chief executive Jayne Hrdlicka will sell most of its vineyard and winery assets and target $300 million in cost savings as she embarks on a turnaround plan to lift the struggling hospitality giant’s profitability.Hrdlicka, who started in the role in January, announced the changes in her first major strategy announcement. Endeavour operates the largest liquor retailing business in Australia, which includes Dan Murphy’s and BWS chains, and 350-odd hotels. It also owns fine wine marketplace Langtons.Subscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
Hrdlicka to sell wineries, slash costs in Endeavour turnaround plan
The owner of the Dan Murphy’s liquor chain will cut its dividend payout and offload non-core wine assets to improve profitability.
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