Australian wine exports fell to a record low in line with global consumption trends, but the Chinese mainland remained its largest export market by value in the pillar sector, according to the latest analysis.
The exports fell year-on-year by 7 percent in value to A $2.3 billion ($1.6 billion) and 6 percent in volume to 598 million liters in the year ended June 2026, statutory authority Wine Australia's export report released on July 29 showed.
It was the first time that export volume had fallen below 600 million liters since 2004, with the fall mirroring "a broader global trend of declining wine consumption over the past decade", it said.
Peter Bailey, market insights manager at Wine Australia, said the challenges facing Australian wine exporters are not unique, with other wine-producing nations facing the same conditions.
Data from multiple sources suggested that the decline in wine consumption globally reflected changing consumer behavior that is "reshaping demand around the world", he said.
