Shares of Strive Enterprises Inc (NASDAQ:ASST) are trading higher Thursday morning, gaining momentum alongside broader crypto markets.

Strive stock is among today’s top performers. Why are ASST shares rallying?

Bitcoin Rally And Macro Tailwinds Spark Gains

The stock is drawing strength from Bitcoin (CRYPTO: BTC) pushing past $71,000, which directly expands the net asset value of Strive’s crypto balance sheet.

Strive is a structured finance company focused on capital allocation and long term value creation that has strategically adopted Bitcoin as its hurdle rate for capital deployment.