100Days.co, an online growth and intelligence service business, set up by the founders of Bombay Shaving Company, is leveraging its digital commerce playbook to enable large brands and start-ups scale up their D2C and e-commerce businesses. The company already manages the digital commerce businesses of 20 brands and plans to scale this up to managing around ₹5,000-6,000 crore in GMV over the next three years. Earlier this week, Colgate-Palmolive (India) announced its partnership with the company to drive DTC and e-commerce business for personal care brand Palmolive.Maninder Singh, Co-Founder & Head of Business, 100Days.co told businessline, “We are working with large brands and some selected young brands to help them build and scale up their online businesses with capabilities spanning D2C, e-commerce, website and app, content, performance marketing, content engine, CRM and supply chain. It includes warehousing, logistics, customer service, setting up their D2C stores and working with them to strengthen their presence in the quick commerce and e-commerce channels.”100Days.co is a digital commerce service business under Visage Lines Personal Care Pvt. Ltd., the parent company behind Bombay Shaving Company and Bombae. Colgate-Palmolive India and Reckitt are among key investors in Visage Lines Personal Care Ltd.“The business is run as a separate P&L with a separate team of about 55 employees. We have built the digital commerce playbook from scratch with learnings from our own journey of developing these capabilities within the Visage ecosystem. We are sharing this playbook with our brand partners across industries to enable them to accelerate their DTC and e-commerce businesses,” he added.Asked about the company’s growth outlook, Singh said, “ We want to become the go-to partner for scaling digital commerce for large offline brands managing about ₹5,000-6,000 crore of GMV of business in the next three years. Currently, we manage GMV business of around ₹700 crore.”Singh pointed out that at a time when the quick-commerce channel is scaling up rapidly, the company leverages on its network of warehouses which are also closely-linked to the dark store warehouses of quick commerce partners. “ An average consumer is shopping more than 3.5 times on quick commerce. We have the ability to deliver within less than four days across the country, which enables us to serve the quick commerce channel efficiently for our partners. We ourselves can do same day deliveries in cities such as Delhi, Mumbai and Bengaluru,” he added.Published on August 20, 2026