The offline expansion marks a strategic shift for the brand, which started as an online-first business.
Direct-to-consumer lifestyle accessories brand DailyObjects is targeting ₹400 crore in revenue in FY27 as it doubles down on offline retail, expands into smaller cities and works towards EBITDA profitability.The company, which currently operates 13 exclusive brand outlets (EBOs), plans to open 30-35 stores this year and scale its offline network to 150-160 stores over the next five years.Strategic shift“We’re growing almost 100 per cent year-on-year. FY26 will close at around ₹220 crore and we’re targeting ₹400 crore revenue in FY27,” Pankaj Garg, founder and CEO of DailyObjects, told businessline. “We’re also on the road to EBITDA positivity as FY27 closes.”The offline expansion marks a strategic shift for the brand, which started as an online-first business. Garg said the company is carefully selecting store locations in malls, airports and technology hubs to stay close to its core customer base.“We have 13 EBOs now. We open 2-3 stores every month and have signed 15 more. This year we should open 30-35 stores, targeting 150-160 stores over the next five years,” he said. “Every store is profitable from the first month, which is very rare. Over the next five years, 40-50 per cent of our sales will come from the offline channel.”Smaller marketsAlongside metro expansion, the company is increasing its presence in Tier-II and smaller markets, including Vizag, Patna, Ludhiana, Indore, Lucknow and Surat.“We’re entering these cities because 35-40 per cent of our sales already come from Tier-III and Tier-IV cities. Aspiration is no longer limited to metros,” Garg said.DailyObjects currently derives 40-45 per cent of its revenue from its bags business, which is manufactured entirely in India through its own factory employing around 600 people. Garg said the company has no immediate plans to manufacture its technology accessories in-house, preferring to partner with domestic manufacturers while focusing on brand building.Global expansion plansThe company is also evaluating international expansion, with the US emerging as an early focus market.“We’re researching the US market. Without any marketing, we’re already getting around 1,000 orders every month from the US,” Garg said, adding that the company expects to firm up its international expansion plans by the end of the year.On profitability, Garg said DailyObjects currently operates with a modest EBITDA burn of 2-3 per cent and expects to become EBITDA positive in FY27. He added that while an initial public offering remains a long-term goal, it is likely to be considered over the next three to four years.Published on July 22, 2026
