By
Ramadhani Ismail
Journalist
Mwananchi Communications Limited
What you need to know:
Creatives remain confident as AI challenges their skills
Generative AI is taking over some creative tasks, but professionals remain confident that the technology will not completely replace their expertise
TL;DRAI
AI tools disrupt entry-level creative work (design, video, photo editing), but professionals who adopt AI-assisted workflows remain competitive. Tech leaders should note: human judgment (brand identity, emotional intelligence) stays irreplaceable; creatives without AI skills face displacement.
796 words~4 min read
