Generative AI is built on the work of humans, but these creatives are rarely paid. If we don't protect them now, entire categories of labor risk being obliterated.

We've all seen the headlines about how generative artificial intelligence (AI) is shaping the future of work, and just last week, Australian Prime Minister Anthony Albanese announced a new national plan for AI.

But we're also hearing that young people entering the job market are pessimistic about the potential threat it poses to their futures.

AI is already changing the way we work. The question is whether humans stay in the mix.

Creative industries around the world—from illustrators and session musicians to voice actors and copywriters—are grappling with what generative AI means for their survival.