This week, I placed orders for a $44,860 Patek Philippe hand-engraved watch, a $12,500 Hermès handbag, a $9,800 Tiffany diamond ring, and a $7,350 Cartier Love bracelet in yellow gold.
I don’t need any of them. I certainly can’t afford them. Thankfully, they’ll never arrive.
Instead of Amazon, I spent the past week browsing a new breed of websites known as “dopamine sites,” a trend that emerged in South Korea. These websites — like Dopamine Shop and FoodNeverComes — recreate the entire ritual of online shopping: You search for products, compare reviews, add items to your cart, enter a shipping address, place an order, and even track your delivery.
Then … nothing happens. No money changes hands. No package arrives.
A screenshot showing a food delivery that will never arrive.
