NPFL Partners Murphy Ben International for YouTube Streaming
| 4 seconds ago
The Nigeria Premier Football League (NPFL) has taken a major step towards transforming the way Nigerian domestic football is consumed, promoted and commercialised, with the unveiling of a landmark YouTube live-streaming partnership with Murphy Ben International (MBI).
The partnership, officially unveiled at a special signing ceremony, is designed to take NPFL matches directly to the screens of millions of fans through mobile phones, televisions, laptops and other internet-enabled devices, while opening a new chapter in digital broadcasting, storytelling, fan engagement and commercial development for the league.
Describing the occasion as a landmark moment for the NPFL, Elegbeleye said the partnership was the actualisation of the league’s vision to bring its matches closer to supporters wherever they may be.
