Afrinvest has deepened its partnership with the Nigeria Premier Football League to drive digital transformation, strengthen commercial capacity, and position Nigerian football clubs for sustainable revenue growth.
The commitment was reaffirmed on Wednesday during the NPFL–Afrinvest Media and Marketing Workshop in Enugu, where media officers and marketing heads from all 20 NPFL clubs underwent training on branding, digital visibility, sponsorship attraction, and fan engagement.
The workshop, themed ‘The Role of Marketing and Media Officers in Generating Wealth for Professional Football Clubs’, focused on the need for clubs to move beyond total dependence on government funding by building stronger digital platforms, generating reliable data, and creating commercially attractive brands.
Speaking at the event, the NPFL Chief Operating Officer, Chief Davidson Owunmi, challenged the clubs to embrace digital transformation, warning that inadequate data and poor online visibility were preventing the league from attracting major commercial partners.
“After the broadcast rights today, the next money-spinning or revenue-generating resource is data. We need to tell ourselves the open truth today. We have ongoing contracts, but do you know what they ask of us? ‘What is your data? Where is your data for the league?’ We don’t have it,” Owunmi said.
