Afrinvest has deepened its partnership with the Nigeria Premier Football League (NPFL) to drive digital transformation, strengthen commercial capacity and position Nigerian football clubs for sustainable revenue growth.
The commitment was reaffirmed on Wednesday during the NPFL–Afrinvest Media and Marketing Workshop in Enugu, where media officers and marketing heads from the 20 NPFL clubs underwent training on branding, digital visibility, sponsorship attraction and fan engagement.
The workshop, with the theme ‘The Role of Marketing and Media Officers in Generating Wealth for Professional Football Clubs’, focused on the need for clubs to move beyond dependence on government funding by building stronger digital platforms, generating reliable data and creating commercially attractive brands.
Speaking at the event, NPFL Chief Operating Officer, Chief Davidson Owumi, challenged clubs to embrace digital transformation, warning that inadequate data and poor online visibility were preventing the league from attracting major commercial partners.
The league, he said, continues to miss sponsorship opportunities because corporate organisations now demand credible digital data before investing.
