Predge, an Africa-focused earned-media technology platform, has launched with a mission to challenge the traditional public relations model by creating a direct digital channel between organisations with newsworthy stories and journalists looking for relevant information.
Owned by Predge Media Tech Limited, the platform is designed to change how organisations distribute news, campaigns and story opportunities, while giving journalists a dedicated workspace to discover verified stories, connect with sources and manage editorial opportunities.
Predge is positioning itself as a technology layer between communications teams and newsrooms at a time when both sides are under pressure to work faster, operate digitally and make media engagement more measurable. Rather than relying primarily on conventional press-release distribution and broad media outreach, the platform uses a matching approach designed to connect stories with journalists based on their reporting interests and beats.
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Gloria Agbomadzi, founder and CEO of Predge, said the platform was developed to address inefficiencies that persist in the relationship between organisations and the media.
