Group chief executive Lucien Jacobs refuses to peddle nostalgia. He says the market still needs journalism that people trust.
IN AN era when newspapers all over are being cannibalised by digital platforms and short-term owners obsessed with cuts and clicks, the launch of The National is a clear move that bucks the trend.
It is a vote of confidence in South African journalism put where words rarely go any longer: into real investment, proper newsrooms and pay packets that allow journalists to do their work without fear.
Backed by international investors and driven by a commercially sustainable business model, The National is part of Sekunjalo Group’s calculated bid to fix what years of neglect have broken in our media. This is not charity. It is capital with teeth aimed at rebuilding an industry hollowed out by cost-cutting and cowardice.
Group chief executive Lucien Jacobs refuses to peddle nostalgia. He says the market still needs journalism that people trust.
