Applications for various structural positions at the newly minted media house, The National, have officially opened to the public via its dedicated digital platform.

Sekunjalo Group has officially confirmed its plans to launch The National, a brand-new national newspaper brand, backed by strategic partners based in both the United States and Europe.

The announcement, made by Sekunjalo Chief Executive Officer (CEO) Lucien Jacobs, follows his previous statement on June 15, 2026. Jacobs revealed that the upcoming publication will form part of a much broader, aggressive media strategy designed to revitalise South Africa's media ecosystem through heavy investments in marketing, circulation, digital innovation, and an expansive portfolio that spans national, regional, and vernacular publications.

According to Jacobs, applications for various structural positions at the newly minted media house have officially opened to the public via its dedicated digital platform, https://thenational.co.za.

"Our vision is to establish a leading national media platform built on quality journalism, editorial excellence and commercial sustainability," Jacobs said. He emphasised that the rollout of The National is strictly guided by sound commercial principles and a deep-seated commitment to engineering a financially viable and sustainable future for independent reporting.