Google’s first first-party Find Hub tracker is finally here. The Pixel Tag drops in November and, while there’s a lot of promise here, Google has opted for a pretty bold strategy in a world where the AirTag dominates – let’s see if it pays off for ’em.
The Pixel Tag is a UWB-equipped tracker for Android’s Find Hub network, leveraging nearby devices to help you track down lost bags or items. The tracker costs $29 and will be available later this year, functioning much like any other Find Hub tracker besides the addition of a new “Left Behind” feature that others do not yet support. Whereas many have been moving to rechargable batteries, Google has also opted for a typical coin-cell battery here.
Google announces $29 Pixel Tag coming in November with UWB [Hands-on]
It’s rather overdue for Google to launch some first-party hardware for Find Hub, with UWB and “Left Behind” being clear advantages over the various trackers from Pebblebee, Chipolo, and others that have padded out the ecosystem thus far.
But it’s hard not to ignore the elephant in the room.
