Viu and TrueVisions Now are launching a content collaboration that brings a curated slate of premium Thai series to Viu users across Southeast Asia, with a branded zone debuting Aug. 20 in Malaysia, Indonesia and the Philippines.
The zone opens with six series pulled from TrueVisions Now’s catalogue, with the roster expected to expand in subsequent phases. Viewers can reach the new zone through either of Viu’s viewing options, the ad-supported free tier or the paid subscription tier, across the app’s supported devices.
For TrueVisions Now, the tie-up represents its first move into regional content distribution outside its home market, with both companies pointing to a shared push to widen access to quality entertainment from across Asia. The pairing lets Viu’s footprint across Southeast Asia carry TrueVisions Now’s expanding library to new audiences in the region.
The branded zone will launch with six series. They include the comedy “A Sample Family,” starring Puak Pongsathorn Jongwilas, Cris Horwang and Neen Neenara Boonnithipaisit, in which a struggling family secretly settles into a lavish show house and fabricates a picture of online perfection to help their daughter land a spot at an international school; the rom-com “Oops! I’m the Concubine,” starring Emma Panisara Yang and Peterpan Tadsapon Wiwitawan, about a modern woman transported to an earlier era who must learn to adapt rather than resist her new circumstances; and the rom-com “My Wife’s Gunslinger God,” starring Aom Sushar Manaying and Mew Suppasit Jongcheveevat, following a secretive gamer who agrees to a yearlong marriage of convenience with her first love, aiming to win him over before time runs out.
