Streaming bundles are coming to Asia! Viu and iQIYI are teaming up on a single streaming subscription across Southeast Asia, pairing the former’s Korean-led catalogue with the latter’s Chinese and local-language slate. The bundle, a joining of forces in one of the world’s most cutthroat streaming markets, was unveiled from a stage Wednesday morning,during a panel with the two services’ executives at the APOS conference in Bali.
The bundled plan will launch in the second half of 2026 across Indonesia, Thailand, the Philippines and Malaysia, the executives said.
Under the deal, both services will be billed together but consumed separately, and sold directly through the Viu and iQIYI International websites. The pairing was pitched as complementary: Viu brings the Korean dramas that have anchored its regional rise, along with Chinese series, Southeast Asian productions, its Viu Original slate and Viu Shorts microdramas, while iQIYI adds Chinese dramas and films, anime, variety shows and a growing roster of local-language originals — among them the Thai drama Khemjira, the Indonesian drama The Other Sister and the variety show Running Man Thailand.
The new partners didn’t reveal pricing for the bundled subscription.
