Prime Video is doubling down on its ambition to become a unified entertainment destination across Asia-Pacific, with executives highlighting the company’s expanding ecosystem strategy during the APOS conference session “The APAC Playbook: How Prime Video Is Shaping Streaming’s Future.”

Gaurav Gandhi, VP of APAC and ANZ at Prime Video, described the region as a powerful testing ground for a business model that balances local market needs with a consistent global platform strategy.

“Every market has a different playbook,” Gandhi said. “But our goal is to deliver multiple benefits through a consistent business model.”

Rather than positioning itself solely as a streaming service, Prime Video is increasingly focused on becoming an entertainment hub that brings together content, distribution and consumer convenience under a single platform. Gandhi noted that Prime Video now works with more than 600 partners globally as part of its effort to create a unified viewing experience.

“Our ambition is to offer the widest selection with high value and convenience,” he said.