Thailand is ready to sell its stories to the world. The country’s Creative Economy Agency is set to launch the Bangkok International Content Market 2026 — billed as Thailand’s first international marketplace for film, series and animation — running July 20-22 at Bangkok’s Queen Sirikit National Convention Center.
The market is the centerpiece of Thailand Content Market 2026, a joint effort by the agency, known as CEA, and the Department of International Trade Promotion to draw international buyers and position the country as what officials are calling a “content hub of Asia.” Pitched as a business-to-business and co-production platform, BICM2026 is targeting participation from more than 80 investors and streaming services from around the world.
The launch comes as Thailand presses to convert its screen sector’s rising international profile into an export business, part of a government soft-power drive branded Content Thailand. Streaming investment is a significant part of the picture: Netflix has said it spent some $200 million on Thai content between 2021 and 2024, and the country’s Y-series — Thai boys’ love dramas — have built a devoted overseas following. A Bangkok market also gives Thailand a platform in a crowded regional field that already includes Hong Kong’s Filmart, Singapore’s Asia TV Forum, Tokyo’s TIFFCOM and Busan’s Asian Contents & Film Market.
