Centricity, a technology led wealth management firm, has raised Rs 280 crore in a Series A round of funding led by SMBC Asia Rising Fund.

The round also saw participation from existing investors such as Lightspeed India Partners, Burman Family Office, RAAY Investments (Amit Patni Family Office), and Kuldeep Rathi (Ask Automotives Ltd.) Family Office, Stride Venture, and Innoven Capital, along with other returning investors.

According to a statement, the funding will be deployed towards strengthening the company's proprietary technology stack, expanding its B2B2C wealth distribution platform, accelerating the growth of its private wealth and NRI global private client businesses, and deepening its presence across domestic and international markets.

Founded in 2022 by seasoned private bankers, Centricity operates across multiple business verticals, including its partner-driven B2B2C distribution platform One Digital, Invictus Private Wealth, and NRI Global Private client business.

On the fund raise, Centricity Founder & CEO Manu Awasthy said, “This investment is a defining endorsement of Centricity's vision, business model, and execution.