Retail digital transformation changes how a retail business operates, and software is only one part of that. Most programmes are budgeted as technology and then discover that the harder half is operational.
The transformation that changes a retailer's economics most is also the one least likely to appear in an IT roadmap. It happens when you stop selling only your own stock and start hosting other sellers alongside it.
That move turns a retailer into a platform. It also creates a set of processes, roles, and numbers that nobody in the organization owned before.
In this article, you will learn:
What is retail digital transformation, and which areas do retailers fund first?
