Thursday, August 13th, 2026 – 5:30 am
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Pinterest is adding more programmatic CTV inventory to its board.
The social image-sharing platform expanded tvScientific CEO and Co-Founder Jason Fairchild’s title to general manager of programmatic and affiliate. The title upgrade comes less than a year after Pinterest acquired the performance-focused CTV ad startup. Fairchild also remains CEO of tvScientific, which still operates as an independent business.
One of Pinterest’s most lucrative assets is its high-intent audience, Fairchild told AdExchanger. Pinners, as Pinterest fans are called, use the platform to compile or “pin” ideas, interests and items, and those data points serve as behavioral and interest-based signals for targeting ads.
